Peter Rabbit 2: The Runaway
We worked closely with the Peter Rabbit marketing team at Sony to create content that would help support the release of Peter Rabbit 2: The Runaway in theaters.
Our team had collaborated with influencers Symonne Harrison and Corinne Joy as well as with professional Contraptionist Brett Doar to execute a Peter Rabbit inspired Rube Goldberg machine, of which has garnered 700K+ views on Youtube thus far.
Another piece of content we released was a Peter Rabbit inspired DIY under our ‘Hack Along’ series. With this video and support from our collaborators on social media, our campaign has reached over 1MM views.